Case Studies

Swords & Some Magic

Project Details

Title: Swords & Some Magic
Promo-site: http://swordsandsomemagic.com
Launched: May 2015
GEO: Russia / Worldwide
Platforms: App Store
Top positions: 5th place in Top Free Games Russia in App Store
Featuring: Yes, Russia / CIS
Number of downloads in 2 weeks: 15,000
Average rating:

Case Study

Swords & Some Magic is a fantasy action game, that combines elements from both traditional platformers and contemporary runners. A player is trying to reach the top floor of the Dark Tower, so the game is split into floors with levels – which serve as milestones of the journey.

Nova Games conducted a soflt-launch for the game on a Russian market. The main goals were checking monetization mechanics, measuring user activation/retention, and analyzing the feedback from players.

As the main marketing channel, we used incentivized traffic in combination with non-incent ad networks. As a result of successful traffic mix, the game has reached Top 5 Free Games in the App Store and was featured by Apple in the "New Apps We Love" list.