Case Studies

caRRage

Case Study

CaRRage is an addictive arcade racing game, that reveals a post-apocalyptic universe, ruled by mad and desperate drivers. The key feature of caRRage is advanced and thoroughly-designed physics allowing you to feel at the wheel of a real combat vehicle. Amazing graphics and latest features of the Unity engine will plunge you into the good old arcade racing atmosphere in one of the most dynamic and beautiful games that you've ever seen on mobile platforms.

At the end of 2015, Nova Games team has provided packing services for caRRage - the best mobile arcade racing ever. This included the production of a promo site and a world-class game trailer, full game localization to 7 major languages for in-game texts, promo materials, screenshots, etc. Also, our team worked closely with caRRage developers regarding game design implementation, provided testing services and helped to integrate all necessary SDKs. That work lasted for a few moths, during that time we performed 2 playtests in focus groups of 30 people each.

At the beginning of 2016, Nova Games has launched caRRage worldwide and executed promo campaigns in Russia, USA, and several other countries. While launching the game we bought traffic in major ad networks, placed reviews on the main mobile gaming websites and video blogs, also we provided SMM marketing services. Besides, we worked directly with Apple review team to promote the game on the App Store worldwide.

As a result, caRRage was featured in numerous App Store lists around the world: USA, Canada, Australia, Russia, and many more countries. At the moment, the total number of downloads of caRRage exceeded 1,5 million.