Case Studies


Project Details

  • Title: Biters!
  • Promo-site:
  • Launched: October 2015
  • GEO: Russia / Japan / Worldwide
  • Platforms: App Store
  • Top positions: 5th place in Top Free Games Russia
  • Featuring: Yes, Russia / USA
  • Number of downloads in 2 weeks: 30,000 in Russia
  • Average rating:

Case Study

"Biters!" is one of the best arcade puzzle and multiplayer strategy game to date. It's an enthralling battle for one, two, three, or four people that can be played either on one device, or online. The essence of the game is very simple: bite your enemies and turn them into your own! And there's such a variety of tactics and strategy.

Nova Games provided game packing services for one of the best PvP games at mobile market. While doing this, NG Team made bright and shocking promo site and trailer, created a lot of clickable banners, localized game texts to 8 main languages, provided testing and game design services. In addition, we helped to integrate main SDK and led monetization strategy.

In October 2015 NG team has launched Biters! on Russian mobile market, resulting in more than 30k downloads in just 2 weeks. Also, the game was featured in USA in the Strategy category. The main goals were monetization strategy check and adjusting, analyzing users' behaviour (Retention, Session length, custom events, etc) and collecting the feedback regarding the core gameplay. Afterwards, Biters! was launched at Japanese mobile market.

Case Studies