Case Studies

Ember Guards

Project Details

Title: Ember Guards
Promo-site: http://emberguards.net
Launched: August 2015
GEO: Russia / Germany / Worldwide
Platforms: App Store
Top positions: 2nd place in Top Free Apps Russia, 2nd place in Top Free Games Russia in App Store
Featuring: Yes, Russia / CIS
Number of downloads in 2 weeks: 52,000 in Russia, 5,000 in Germany
Average rating:

Case Study

Ember Guards is a fascinating and colorful game in keeping with the best traditions of the Tower Defense genre with bright graphics and dynamic gameplay. Lose yourself in the atmosphere of a legend of valiant heroes and witness an unexpected finale. The Kingdom awaits its heroes!

Nova Games packed the game in the 3rd quarter 2015. While packing Ember Guards, Nova Games team made an unique promo site, atmospheric video trailer, localized the game to 7 main languages, worked closely with developers on game design and provided QA services. Also, NG team made a promo pack for the game, did ASO, and helped with SDK integration.

In the Fall of 2015, Nova Games launched Ember Guards in Russia and Germany, resulting in 60k installs in just 2 weeks. We used gaming websites, video blogs, incent and non-incent ad networks along with SMM activities to push the game to the Top of the App Store.

The main goals of soft-launch were: checking monetization mechanics, measuring user retention, collecting users' feedback, and preparing the game for a worldwide launch.