Case Studies

New Age

Project Details

Title: New Age
Promo-site: http://newagegame.net
Launched: December 2015
GEO: Russia
Platforms: App Store / Google Play
Top positions: 1st place in Top Free Strategy Games Russia
Featuring: no
Number of downloads in 2 weeks: 40,000 in Russia
Average rating:

Case Study

New Age is a multiplayer online RPG game featuring elements of tactics and exciting atmosphere. The game takes place in a world where the ability to build wise strategy determines your success. The story unfolds in a beautiful fairy world, called «Aquillion».

Nova Games provided game packing services for New Age on Apple App Store and Google Play platforms. This included production of a game trailer and a promo site, media materials, game design guidance, testing services, ASO optimizations, and SDK integration advice.

In December 2015 Nova Games has launched New Age in Russia/CIS mobile stores on iOS and Android platforms at the same time. The main goals of the soft-launch were checking monetization metrics (ARPU/ARPPU/LTV) and measuring Retention. After the launch NG team analyzed key metrics of user behavior.