Case Studies

King of Bugs

Project Details

  • Title: King of Bugs
  • Promo-site:
  • Launched: June 2015
  • GEO: Russia / Canada / France / Worldwide
  • Platforms: App Store / Google Play
  • Top positions: 2nd place in Top Free Strategy Games Russia, 3rd place in Top Free Strategy Games Canada in App Store
  • Featuring: Yes, Russia / CIS
  • Number of downloads in 2 weeks: 24,000 in Russia, 11,000 in Canada
  • Average rating:

Case Study

King of Bugs is a classic Tower Defense with a thrilling story that will entice you not for one night. The player goes to an incredible journey in the company of King Karl and his faithful companions. The unique features of King of Bugs are bright storyline, colorful animations, and incredibly cute characters.

Nova Games made the promo pack for the game, including video trailer and promo site production, strong game design cooperation with developers. Also, we provided testing and localization services, ASO, applying for featuring in mobile stores and many more. After the packing, Nova Games has launched the game on local markets: Russia, Canada, and France. We used ad networks (incent and non-incent), blogs and videoblogs, gaming websites, social networks as the main marketing channels.

As a result, King of Bugs has become a well-recognized brand on Russian and French speaking markets and collected more than 120k installs.

Case Studies